Vermont Teddy Bear and Norwich University Hockey donate teddy bears for ‘Toys for Our Kids’

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Vermont Teddy Bear and Norwich University Hockey donate teddy bears for ‘Toys for Our Kids’

Sat, 12/10/2016 - 5:05am -- Denise Sortor

Vermont Business Magazine The Vermont Teddy Bear Company has donated two of its 3’ “Big Bears” for tonight’s Norwich/St. Michael’s men’s hockey game, taking place at Kreitzberg Arena at 7pm. “Many of our employees at Vermont Teddy Bear – including myself – have children who play hockey,” says Bill Shouldice, CEO of Vermont Teddy Bear Company. “It takes a lot of time, energy and money to keep up with the sport, and we are excited to help support the Norwich Men’s and Women’s hockey teams and their community endeavors.”

The idea for the Teddy Bear Toss came from both Shouldice and Mike McShane, Head Coach of the Norwich Men’s hockey team. It’s based on a well-known intermission activity known as “chuck-a-puck,” where fans purchase a hockey puck, throw it, and try to hit the center of the ice to win a prize. This toss is the same, except fans will purchase and toss small teddy bears. The two winners of tomorrow night’s toss will each win a 3’ Vermont Teddy Bear. Ted E. Bear, the Vermont Teddy Bear mascot, and Alden Partridge, Norwich’s mascot, will also be on hand to greet fans and award the two winners. The small bears were purchased by the Norwich University Blue Line Club and will be donated to Toys for Our Kids, a non-profit program run by Northfield’s American Legion Post 63. Proceeds from the toss benefit the Blue Line Club, which provides sports equipment and apparel for the men’s and women’s hockey teams throughout each season.

“I think the Teddy Bear Toss is a great idea and will provide some fun for our young fans,” says Coach Mike McShane. “I want to thank Bill Shouldice and all the people at Vermont Teddy Bear for their support.” As for future tosses, Shouldice says, “We look forward to participating in many more!”

For more information on Vermont Teddy Bear Company, please visit Information on Norwich University Athletics can be found at