Vermont Business Magazine Vermonters in the market for a new appliance this holiday season have a new tool to help find the best deal; both in the store and on their energy bills. Launched this fall, the Efficiency Vermont Marketplace empowers Vermonters to research appliances in a variety of categories including electronics, heating & cooling, home and office, and laundry. The Efficiency Vermont Marketplace is a collaboration between Efficiency Vermont and Enervee, a company that provides a suite of software applications and services designed to drive more energy-smart decisions from consumers.
Efficiency Vermont worked with Enervee to customize the company’s data-driven consumer choice engine to include features uniquely relevant to Vermont shoppers:
Instant information about available Efficiency Vermont rebates for qualifying models.
One-click connection to Efficiency Vermont’s “Find a Retailer” tool to make it easier to buy local.
The Vermont-specific customizations are in addition to the standard features of Enervee’s platform, which include:
An Enervee Score® showing how energy efficient a model is compared to other products in the same category, based on a 0-100 scale.
Estimated energy bill savings over the life of the product, compared to typical, similar products.
Product price comparisons pulled from e-commerce sites around the country.
Customer reviews from large retailer websites such as Amazon.com, Home Depot, and Best Buy.
“The Efficiency Vermont Marketplace providers customers with a research tool that makes picking the best product easy – providing a one-stop resource for pricing, customer reviews, and energy efficiency information,” said Carol Weston, Program Director for Efficiency Vermont.
Online research has become a critical part of most consumer purchase decisions, especially for major purchases such as household appliances. According to a 2014 study by MineWhat.com, 81 percent of consumers conduct online research before buying.
The Efficiency Vermont Marketplace is an example of a behavioral approach to promoting energy efficiency, by providing a tool that is responsive to customers’ needs and preferences and using data and insights to influence better-informed purchasing decisions.
About Efficiency Vermont
Efficiency Vermont was created by the Vermont Legislature and is regulated by the Vermont Public Utility Commission to help all Vermonters reduce energy costs, strengthen the economy, and protect Vermont's environment.
Source: Burlington, VT Efficiency Vermont www.efficiencyvermont.com