Vermont Business Magazine Grand Targhee Resort has decided to implement Inntopia Commerce in order to package and sell lift tickets, lodging, and other activities through their website and central reservations call center. The Wyoming-based resort averages more than 500 inches of annual snowfall, and is looking forward to the ability to give guests a better experience purchasing vacation packages in a single shopping cart. Inntopia is based in Stowe.
Inntopia Commerce provides a desktop application interface for central reservations call center agents, as well as a responsive web-based shopping cart that Targhee will integrate with their existing website.
“Inntopia was built for resorts like ours, and we’re excited about their experience and expertise integrating with the software we already use to run and sell our products,” said Grand Targhee Resort Director of Marketing Jennie White.
Before Inntopia Commerce, Targhee could sell lodging and activities online, but through two different stores. Employees would have to manually complete each transaction by inserting orders into the relevant software systems. With Inntopia, not only does the system use real-time availability, pricing, and inventory from both source operating systems, but also pushes reservations in real time back to those systems without any manual intervention.
“Now that we’ve pulled the trigger, we can’t wait to get started and see how high we can push some of our metrics like revenue per transaction, conversion rate, and online booking percentage,” said White.
Inntopia allows resorts to connect their lodging, skiing, golf, and other software systems into one-stop shopping carts, automated email marketing, and powerful business intelligence. Built to solve the complex challenges of the destination resort, Inntopia’s software and expert consulting are now used by every corner of the travel industry.
Inntopia Marketing Cloud is a CRM and marketing campaign management platform built from the ground up to help resorts and other travel sellers turn customer data into more revenue, better guest experiences, and higher ROI. The centralized customer dashboard aggregates, organizes, and cleanses guest data from lodging, ticketing, reservation, and retail software systems; social media profiles; and past campaigns. The result is an unprecedented ability to segment guests and develop personalized, automated marketing that keeps track of exactly how much revenue it drives.
About Grand Targhee Resort
Grand Targhee Resort is a year-round mountain resort situated on the western slope of the Tetons in Alta, Wyoming. Located in the Caribou-Targhee National Forest, its abundance of light powder snow (more than 500 inches annually) and lack of lift lines creates an uncrowded (wide open) skier and snowboarder paradise. The resort is continually recognized for great snow, genuine western hospitality, scenic beauty, excellent value, and commitment to sustainability.
Stowe, Vermont, Sept. 13, 2017 (GLOBE NEWSWIRE) -- Inntopia