Businesses partner to provide socks and support to Vermont’s homeless

Lenny’s Shoe & Apparel, Darn Tough Vermont and Smartwool have teamed up to  donate 550 pairs of socks and $1,700 to representatives from local shelters at the Lenny’s store in Williston, VT at 10 a.m. on Monday, October 1, 2012. The donations are the result of a joint effort between the three businesses to help provide warm, Merino wool socks and much-needed support to Vermont’s homeless population in preparation for the state’s colder months.

“The annual charity sock sale at Lenny’s stores is an event we’ve come to look forward to participating in each year,” said Ric Cabot, President of Darn Tough Vermont. “Everyone deserves access to warm clothing, and this sale is an easy way to get a bunch of our neighbors into a pair of premium, Merino wool socks just in time for another Vermont winter.” 

Over the weekend of September 20–23, 2012, Lenny’s Shoe & Apparel held their second annual Charity Sock Sale. Darn Tough Vermont and Smartwool agreed to donate one pair of socks for each pair sold of their respective brands at Lenny’s stores across Vermont during the sale. In addition to the sock donation, Lenny’s graciously agreed to make a monetary donation for each pair sold. The organizations receiving the donations include the Committee on Temporary Shelter (COTS) in Burlington, the Samaritan House in St. Albans, and the Good Samaritan Haven in Barre. Cabot adds, “Socks are what we do at Darn Tough, and if socks can serve to lend a hand to those in need, we are by all means privileged to help.”  

“This collaborative effort was a great success for a second year in a row, thanks to the generosity of our customers and the companies involved,” said Lenny’s Vice President Marc McCarthy. “The local charities serving Vermont’s homeless do an exceptional job and these donations are our way to help support their mission.”