Green Mountain Coffee makes deal with Snapple for single-serve ice tea
Green Mountain Coffee Roasters, Inc (NASDAQ: GMCR), a leader in specialty coffee and coffee makers based in Waterbury, and Dr Pepper Snapple Group (NYSE: DPS) have announced the companies have reached an agreement to offer Snapple premium iced teas in K-Cup and Vue packs for Keurig single cup brewing systems.
The new Snapple K-Cup® and Vue® packs will be filled with the finest teas to create a great-tasting iced tea experience with the ease and convenience of a Keurig® brewer. Snapple K-Cup® pack iced teas will be offered in a variety of at home and away from home channels for Keurig® brewer consumers in the United States and Canada in Spring 2013, with Vue® packs to follow. The new beverages will join the current
Brew Over Ice
collection, a line specially crafted to brew iced beverages with any Keurig® brewing system, making it easy and convenient to get a refreshing iced beverage at home or in the office.
"We're happy to welcome Snapple to our family of Keurig® brewed iced beverages — a leader in the premium ready-to-drink tea category," says
Lawrence J. Blanford
, GMCR President and CEO. "The world's most popular beverage brands continue to see value in aligning with our Keurig® single cup brewing systems and, in turn, further our effort to offer unsurpassed choice to meet a broad range of consumer taste preferences for every beverage occasion. With the addition of Snapple to our family of valued partners and brands, we're thrilled to make available an even wider selection of well-known, quality brew over ice beverages to choose and enjoy at the touch of a button."
Founded in 1972 by three childhood friends, the Snapple brand got its start in Greenwich Village, New York and is now available throughout the United States. Snapple prides itself on developing, producing and marketing a wide variety of premium beverages, including ready-to-drink iced teas, juice drinks, 100% juices, and water.
"We are always looking for innovative new ways to bring our great brands to our consumers, and we think the Keurig® brewing system will do exactly that with Snapple," said
, Senior Vice President, Brand Marketing at DPS. "Through our relationship with GMCR, we're making Snapple teas available in an exciting new format that will introduce us to new occasions and bring new fans to the Snapple trademark."
GMCR's Keurig® single cup brewers for in home and office use utilize patented, innovative brewing and single-cup technology to deliver a fresh-brewed, perfect cup of hot or brewed over iced coffee, tea, cocoa, or fruit brews every time at just the touch of a button. According to the NPD Group, Keurig® single cup brewers were the top four bestselling coffee makers and had five total in the top 10, including Vue®, during GMCR's fiscal third quarter 2012 by dollar sales.
About Dr Pepper Snapple Group
Dr Pepper Snapple Group (NYSE: DPS) is a leading producer of flavored beverages in North America and the Caribbean. Our success is fueled by more than 50 brands that are synonymous with refreshment, fun and flavor. We have 6 of the top 10 non-cola soft drinks, and 11 of our 14 leading brands are No. 1 in their flavor categories. In addition to our flagship Dr Pepper and Snapple brands, our portfolio includes 7UP, A&W, Canada Dry, Clamato, Crush, Hawaiian Punch, Mott's, Mr & Mrs T mixers, Peñafiel, Rose's, Schweppes, Squirt and Sunkist soda. To learn more about our iconic brands and Plano, Texas-based company, please visit DrPepperSnapple.com. For our latest news and updates, follow us at Facebook.com/DrPepperSnapple or Twitter.com/DrPepperSnapple.
About Green Mountain Coffee Roasters, Inc.
As a leader in specialty coffee and coffee makers, Green Mountain Coffee Roasters, Inc. (GMCR) (NASDAQ: GMCR), is recognized for its award-winning coffees, innovative Keurig® single cup brewing technology, and socially responsible business practices. GMCR supports local and global communities by offsetting 100% of its direct greenhouse gas emissions, investing in sustainably-grown coffee, and donating a portion of its profits to social and environmental projects.
Source: WATERBURY, Vt. & PLANO, Texas--(BUSINESS WIRE)-- 10.9.2012