Brattleboro Auto Mall Merger

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Brattleboro Auto Mall Merger

Wed, 10/02/2002 - 8:00pm -- tim

"If you build it, they will come," was a plea baseball's "Shoeless Joe" Jackson whispered to Kevin Costner in the movie, "Field of Dreams".
The phrase is being dusted off by Brattleboro, Vermont area natives David and Chris McCauley, who are merging the Raymond S. Roberts auto
dealership with Auto Mall on Putney Road to create a General Motors facility housing all five GM franchises.
It is apt in the historic sense and draws parallels with the movie
because it beckons customers of the age-old R.S. Roberts dealership to
join the new company in a modern age of auto retailing.
On October 18th The New Auto Mall will include Chevrolet, Pontiac,
Buick, GMC, Cadillac, and Chevy Medium Duty Trucks, along with the
beginnings of a new, stand-alone service facility, boasted to be the
largest and most modern in the region. This merger creates one of only a
few full product GM dealerships in the United States, according to William
J. Corbeil, Executive Manager of the Auto Mall.
"We are excited about the opportunity of having five franchises under one
roof, providing sales, financing, service, parts, body shop and a complete
commercial vehicle department. The new store will be the largest
dealership in the Tri-State area offering more services and having the
ability to super serve our customers like no other facility in the
region," Corbeil said.
Corbeil said a party and caravan parade through downtown Brattleboro is
planned for Saturday, October 19th.
"There will be a lot of food, give-a-ways and that sort of thing, but our
biggest message is that we want past and present customers to be involved
in the festivities."
In early November, construction begins on an addition to a building
across Technology Drive to house the new parts, service and accessory
departments. Unique in its concept, the plans call for a new car showroom
along side the customer lounge where vehicles can be "dressed up" with
accessories and after market parts.
Phase two, in the early spring of 2003, calls for extensive
modifications to the existing Auto Mall facility at 800 Putney Road. It
will be restructured to triple the existing showroom area, and add a
customer lounge and offices. A new GM Quick Lube Plus Center will be
located there as well.
Corbeil said many of the updates comply with General Motor's "Image 21"
concept, in effect re-facing the entire store.
Phase three will culminate in early summer with a large final grand
opening to the public.
A project creating a new Walgreen's store at the R. S. Roberts location
on Canal Street is under way.