Vermont Recognized Internationally at World Travel Market

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Vermont Recognized Internationally at World Travel Market

Wed, 11/20/2002 - 8:00pm -- tim

Vermont was among the best of show at the 2002 World
Travel Market in London, U.K., last week. The six New England states,
working together to attract international visitors to the region, received
the "Best Booth for Doing Business" award at the 2002 global travel
industry event.
This is the first year all six states represented New England under the
banner of Discover New England as one brand, at one booth. The Discover
New England booth was recognized as best for its layout and for the
knowledge and enthusiasm of those who staffed it. Discover New England is
a non-profit consortium of the six states, based in Stowe. Its focus is
international tourism.
World Travel Market exhibit organizer, Fiona Jeffrey, noted that excellent
quality of layout, welcoming atmosphere, product knowledge and participant
enthusiasm in promoting New England as a region were factors in the
decision.
"Vermont is proud that New England's cooperative efforts, through Discover
New England, have received such prestigious recognition from the
international tourism industry. This award proves the international value
of regional cross-marketing. We are all delighted and shall continue to
maximize the benefit of the show for years to come," said Fredrik de Jong,
of the Vermont Department of Tourism and Marketing, who led the
delegation.
The Vermont delegation consisted of Sue Kruthers, Vermont Attractions
Association; Julie Howell, Vermont Ski Areas Association; Tony Clark,
Blueberry Hill Inn; Linda Seville, Inn at Essex; Valerie Rochon, Stowe
Area Association; and the Vermont Department of Tourism and Marketing.
More than 5000 leading travel and tourism companies and marketing
organizations from 183 countries attended World Travel Market.