Merchants Bank wins 'Best of Show' for VermontMatters.com Website
A key ingredient to success – in banking and in business – is building personal, face-to-face relationships with people. And the goal of the VermontMatters.com Website has always been to celebrate some of the many meaningful banking relationships Vermont’s only statewide independent bank has nurtured over the years.
Apparently, this approach rings true with more than just Vermonters. It has struck a chord with the leading financial marketers in America. At the 16th Annual FCS Annual Portfolio Awards, held on Thursday, May 13, the Financial Communications Society (FCS) recognized 28 financial services providers for excellence in their marketing.
From the hundreds and hundreds of entries, the winners list included an impressive array of the largest and most successful financial organizations in America. Fidelity Investments, MetLife, Allstate and American Express were among those recognized.
Standing out from the crowd of nationally recognized firms was Merchants Bank.
The VermontMatters.com Website was recognized with two prestigious awards at this black-tie affair attended by over 400 industry experts.
VermontMatters.com was awarded a Gold in the category of Website in the Corporate Image category.
And then, the big surprise of the night was unveiled. VermontMatters.com was awarded “Best of Show” in the Interactive Media category.
Thomas S. Leavitt, Merchants Bank Executive Vice President commented, “These two awards are another piece of validation for our efforts here in Vermont. As a bank, we strive to provide products, service and delivery that rival any offered in the country. We believe these two awards reinforce the fact that we can compete, and win, against anyone.”
VermontMatters.com was conceived and developed by Hinesburg-based Cottage 10. Cottage 10 has been working with Merchants Bank since early 2009 on a number of strategic marketing initiatives.
Vermont Matters®. Merchants Bank strives to fulfill its role as the state’s leading independent community bank through a wide range of initiatives. The bank supports organizations throughout Vermont in addressing essential needs, sustaining community programs, providing small business and job start capital, funding financial literacy education and delivering enrichment through local sports activities.
Merchants Bank was established in 1849 in Burlington. Its continuing mission is to provide Vermonters with a statewide community bank that combines a strong technology platform with a genuine appreciation for local markets. Merchants Bank delivers this commitment through a branch-based system that includes: 34 community bank offices and 42 ATMs throughout Vermont; local branch presidents and personal bankers dedicated to high-quality customer service; free online banking, phone banking, and electronic bill payment services; high-value depositing programs that feature Free Checking for Life®, Cash Rewards Checking, Rewards Checking for Business, business cash management, money market accounts, health savings accounts, certificates of deposit, Flexible CD, IRAs, and overdraft assurance; feature-rich loan programs including mortgages, home equity credit, vehicle loans, personal and small business loans and lines of credit; and merchant card processing. Merchants Bank offers a strong set of commercial and government banking solutions, delivered by experienced banking officers in markets throughout the state; these teams provide customized financing for medium-to-large companies, non-profits, cities, towns and school districts. Merchants Trust Company, a division of Merchants Bank, provides investment management, financial planning and trustee services. Please visit www.mbvt.com for access to Merchants Bank information, programs and services. Merchants’ stock is traded on the NASDAQ National Market system under the symbol MBVT. Member FDIC. Equal Housing Lender.
Source: Merchants. 5.25.2010