Ben & Jerry's Boston Cream Pie flavor giveaway gallops into Beantown
In honor of the original Boston Cream Pie, created in 1855 at the former Parker House Hotel in Boston, Ben & Jerry’s announces its newest creation to Bostonians and pie lovers nationwide. Boston Cream Pie is a decadent mix of Boston Cream Pie ice cream with yellow cake pieces, fudge flakes and swirls of pastry cream. It’s a flavor worthy of a horse ride to Lexington! (Two scoops could get you to Concord if need be...)
“We decided to turn the official dessert of The Commonwealth into our newest flavor”
To mark its arrival, Ben & Jerry’s will be offering free scoops of the new Boston Cream Pie flavor at its Boston Scoop Shop locations on Patriots’ Day, April 19th to celebrate the iconic Massachusetts state holiday. Stop by 174 Newbury Street, 800 Boylston Street (Prudential Center) or 20 Park Plaza for a complimentary scoop from 10:00 am – 12:00 pm while supplies last.
“We decided to turn the official dessert of The Commonwealth into our newest flavor,” said Ben & Jerry’s Director of Marketing, Dave Stever. “We think it’s worthy of the city and hope that people kick off their Patriots’ Day celebration with a free scoop on April 19th,” Stever added.
Boston Cream Pie will be available in Scoop Shops nationwide starting in early May for a limited time. The flavor is available now in pints on grocery store shelves across the nation. For more information on Ben & Jerry’s or to find your local Scoop Shop, visit www.benjerry.com.
About Ben & Jerry’s
Ben & Jerry’s produces a wide variety of super-premium ice cream and ice cream novelties, using high-quality ingredients including milk and cream from family farmers who pledge not to treat their cows with the synthetic hormone rBGH.* The company states its position on rBGH on its labels. Ben and Jerry’s products are distributed nationwide and in selected foreign countries in supermarkets, grocery stores, convenience stores, franchise Ben & Jerry’s Scoop Shops, restaurants and other venues. Ben & Jerry’s, a Vermont corporation and wholly-owned subsidiary of Unilever, operates its business on a three-part Mission Statement emphasizing product quality, economic reward and a commitment to the community. The goal of the social mission is to integrate a concern for the community into as many day to day business operations as possible while maintaining the product and economic missions. The recent announcement to move to all available Fair Trade ingredients by the end of 2013 is driven by that commitment. For more visit www.benjerry.com.
* The FDA has said no significant difference has been shown and no test can now distinguish between milk from rBGH treated cows and untreated cows. Not all the suppliers of our other ingredients can promise that the milk they use comes from untreated cows.
Source: Ben & Jerry's. 4.13.2010. BURLINGTON, Vt.--(BUSINESS WIRE)--