"Direct Marketing 101: Back to the Basics and Beyond" Seminar

It's time to go back to school and update your savvy about the basics of Direct Marketing. The seminar will be held on April 9 at the Courtyard Marriott in Lebanon, NH from 9:30 AM to 3:00 PM, presented by the VT/NH Marketing Group. Cost for registration is $70 for members and $100 for non-members.

Noted DM consultant Derrick Egbert will start the day with a focus on "DM 101."  Whether you have been wanting a refresher on today's best practices, or you have a few team members who want to rev up and re-tool, Derrick's enthusiasm and experience is sure to give attendees great food for thought and a lengthy list of action items for their return to the office

After a nice lunch, a panel of industry experts will address even more topics in Direct Marketing.
 
Our afternoon panel of marketing veterans David Wilson, Reid Greenberg, and Heidi Thibodeau have over 40 years of combined marketing and operations expertise and look forward to sharing with you the secrets of the trade.
 

David Wilson will help clarify what's new with postal regulations and how to stay on the good side of the U.S. Postal Service, all while promoting exemplary customer service and fulfillment practices.

Samantha Dube will speak to the basics of search engine optimization and social media marketing. Learn first hand how to get your website ranked higher in the search engines, and then explore whether paid searches are right for you!

Facebook, LinkedIn, Twitter, blogging.....so many options, so little time. Sam will offer up tips on how to best use the many social networks that are now available to us all, how to get started, and how to use this to the best advantage in a business setting.

Heidi Thibodeau, will help sort the facts and myths about using lists to prospect for new customers. Where is your money best invested in list rentals and how to research new lists and then test them successfully

This session is guaranteed to be packed with information that you will make you want to return to your office and implement immediately.

For more information or to register, visit www.vtnhmg.org.