We will accept color graphics as CMYK images ONLY, no RGB please; send b&w as grayscale.
Images need to be at least 300 dpi at 100% reproduction size, preferably submitted as TIFF, EPS or JPG; for rasterized type imposed on photos to print clearly, avoid font sizes below 8 pt.
When providing us with your layout source, please archive and send all fonts used, including both screen and printer files; No True Type fonts, PostScript only; Do not apply keyboard styles (i.e. bold, italic) to plain fonts, use PostScript styles only. When supplying a PDF, CONVERT ALL TEXT TO OUTLINES. Spell checking beforehand is highly recommended. If you cannot convert to outlines, please archive and provide us with all fonts used, including both screen and printer files. Do not apply keyboard styles (i.e. bold, italic) to plain fonts, use PostScript styles only.
All images must have their color profiles adjusted to compensate for newsprint with a 30% dot gain; Maximum ink density should not exceed 240%, with black limited to 80%; for 4 color application, PMS spot colors, duotones, and RGB images should be converted to closest CMYK equivalent. (Note on spots: When assigning a color to various images in multiple programs, please be careful that the process values are congruent with each other) Color correction is key, and is best performed before converting to CMYK. VBM can color correct upon request, provided that source images are included.
Line MONTHLY ISSUES at 85 lpi - please set resolution as follows
Screen: lineart/bitmap images set at 600 dpi and grayscale & CMYK images at 300 dpi. Glossy annual covers at 133 lpi - set resolution as follows: lineart/bitmap images set at 1200 dpi and grayscale & CMYK images at 260 dpi.
We will accept PDF files only when they are created using the following guidelines:
File dimensions (W” x H”) must be set to EXACT ad size specifications as per contract.
- Embedded images need to have the correct resolution (300dpi or 260dpi).
- File uses CMYK images, not RGB images
- File has been saved as Acrobat 4.0 v1.3, POSTSCRIPT level 2 with all fonts embedded, CONVERTED to OUTLINES, and with vector art preserved.
Distiller settings: to match our settings exactly, refer to http://www.neni-news.com/Help/distiller.html
PDF for spot color ads: Please send two versions of your ad, one composite and one as separations, each matching our Distiller settings. (For example: If your ad is black text with reflex blue highlights or graphics, then your ‘separations” pdf will be two pages, one for the black plate, and a second for the blue plate. You would send us your two-page seps PDF, plus a one page composite PDF).
All files will be checked, and re-checked for problems before going to press; client may incur additional charges if exorbitant file manipulation is required (This includes resizing, replacing fonts or graphics, color correcting, CMYK conversion, type changes, etc.) We are not responsible for ad quality if materials provided do not meet our specifications. We reserve the right to substitute fonts or graphic elements in order to meet the deadlines agreed upon with our printer. We will do our best to work with you, and to provide you with a positive and beneficial experience.
We accept ads sent via email, on cd, or floppy.
Mail Attn: (your ad rep), Vermont Business Magazine, 365 Dorset St.,
Burlington, VT 05403
NOTE: Identify your ad in the subject of your email
File size for email: The total size of all collected art must be less than 25 MB. Compress files over 15 MB using Zipit or Stuffit. All submissions must be accompanied by a proof printed at 100% reproduction size.
VBM is not responsible for process color accuracy unless a SWOP approved match print or color key is provided; color lasers are used for copy reference ONLY.
Please call our production department if any of the guidelines present a problem - we are eager to work with you to find a solution.
Production Dept, Vermont Business Magazine
802.863.8038 ƒ 802.863.8069
Northern/Central Sales Representative
Chittenden/Franklin/Grand Isle Sales Representative
Vermont 100 Plus
Lamoille County Economic Report
Travel & Tourism; Conferences
Banking & Insurance
Construction; Commercial Real Estate
Best Places to Work
Official VT Business & Industry Expo
Deane C. Davis Business of The Year
Windham County Economic Report;
Business, Environment & Recycling
Health Care; Rutland County
SBA - Small Business Award
High Tech & The Office; Professional
Lake Champlain Economic Report
Central Vermont Profile
Industrial Parks; Education; Energy
Upper Valley Economic Report
Addison County Economic Report
Construction; Commercial Real Estate
5x5x5 Growth Awards
Franklin County Economic Report
Conference, Travel & Tourism
Bennington County Economic Report
Transportation; Washington County
Top 100 Employers; Franklin County
Work Force Development
NE Kingdom Economic Report
Spring (May) 2011/2012
Vermont Business Directory
Summer (August) 2012/2013
Book of Lists
The Vermont Business Resource Guide